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POINT 1
Long UP Curl Mascara contains 5mm-long fibers and Long EX fiber to lengthen lashes with every coating.
Volume UP Curl Mascara contains Volume Separate Powder and Volume EX Powder to make lashes thicker and fuller without clumps.

POINT 2
Shape-Memory Polymer keeps a beautiful curl as soon as the mascara is applied and locks for all day long.

POINT 3
Even better! Super strong waterproof is effective against tear, sweat, water, and oil for long hours.

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Customer Reviews
4.4 out of 5 stars 3,206
4.4 out of 5 stars 3,207
4.4 out of 5 stars 2,148
4.4 out of 5 stars 2,148
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4.2 out of 5 stars 573
Price
$18.00$18.00
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$18.00$18.00 $18.00$18.00
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$18.00$18.00
Type
Super Waterproof Super Waterproof Super Waterproof Super Waterproof Advanced Film Advanced Film
Waterproof
✓
✓
✓
✓
✓
✓
Feature
Long & Curl Long & Curl Volume & Curl Volume & Curl Long & Curl Volume & Curl
Remove with
Oil-based makeup remover Oil-based makeup remover Oil-based makeup remover Oil-based makeup remover Face Wash Face Wash
Color
01 Jet Black 02 Brown 01 Jet Black 02 Brown 01 Jet Black 01 Jet Black
Package Dimensions : 6.57 x 3.27 x 1.02 inches; 1.06 ounces
Item model number : 885
Manufacturer : Isehan Co., Ltd.
ASIN : B08Q9GNZBH
Best Sellers Rank: #10,402 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #126 in Mascara
Customer Reviews: 4.4 4.4 out of 5 stars (2,148) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Long EX Fiber Formula: Features extended fiber technology that helps lashes appear longer and more defined with each coat, creating noticeable length and separation for a fuller look
Curl-Boosting Formula: Formulated with curl-locking ingredients and shape-retaining polymers to help lift lashes and maintain curl throughout the day for long-lasting, natural volume
Advanced Waterproof Formula: Resistant to tears, sweat, humidity, oil, and rubbing, helping lashes stay voluminous and defined without smudging or flaking, even in tough conditions
Eyelash Conditioning Ingredients: Enriched with six nourishing oils and botanical extracts to help support lash comfort and care during wear, keeping lashes soft and healthy
Bold Volume & Defined Finish: Coats each lash evenly, creating thicker, well-separated lashes with a smooth, clump-free finish for both everyday and dramatic eye looks
13 reviews for Heroine Make by KissMe Volume & Curl Mascara Black | Waterproof, Volumizing & Lengthening Mascara for Thick, Defined Lashes | Smudge-Proof, Curling Formula | Made in Japan
Add a review
$18.00
Whitney –
Long-Lasting Volume and Curl
I really like this mascara in brown… it’s almost perfect. The color is rich, and it gives my lashes a nice, full look without clumping. I love that it holds a curl all day long, and the waterproof formula truly lives up to its promise; it doesn’t smudge, even when I’m sweating or caught in the rain. My only small complaint is that it can be a bit tricky to remove at the end of the day, but that’s a small price to pay for the long-lasting results. Overall, it’s a solid mascara that delivers volume, length, and great staying power!
Mia JH. –
Extreme natural looking lift
I have been using this mascara for a few months and I wanted to wait until I could fully rate it and so far I’m extremely pleased with it, right now it’s feb 2026 and I bought it about a year ago and it hasn’t gotten dry or nasty, it’s not clumpy but it gives you the most insane lift and idk how to explain it but it makes each strand look more “plump”? Idk how to explain it but it gives you really beautiful results and it can actually last like days on the eyelashes (guilty), only thing it might be a little hard to take off unless you have an oil
Dawn Slaughter –
Definitely water proof
I curled my lashes and the mascara kept the curl and make my eyelashes look long, I sprayed water on it and it didnt smudge or anything it also does not flake
ax –
love. best asian mascara in the market. im being fr.
this mascara is awesome. i have tried almost every asian-branded mascara (asian person with stubborn lashes that droop down naturally btw) (clio, etude, even american waterproof mascaras).this mascara, beats them all, genuinely and I don’t know why I didn’t try this mascara any sooner.this mascara is super light but can be easily built up for volume/opacity. it does not droop down your lashes, flake, or leave behind panda under eyes like other mascaras.the brush is not thin or super thick, but def leaning in the thick side. this mascara, isn’t the one with flakes in it to give u more volume, i have not tried that one yet.get the mascara remover from the same brand, i have purchased that one over 6 times. makes it so much easier to remove.when it says it is water proof, it is water proof. smudgeproof. flakeproof. and doesn’t hurt your eyes because there’s no heavy mascara flakes on your lashes like the clio one.
Linda NYC –
Pretty warm brown, waterproof, long-lasting, hard to remove
Warm brown shade with a little sheen, waterproof, long-lasting; but very hard to remove. I now use it only with a tubing mascara base, which makes it easier to get off without damaging my lashes.
Juliet Eve –
Best mascara, especially for Asian girls with straight lashes that grow down
So the crazy part is, I am not a mascara girl. I am 35 years old. I’ve never liked mascara. I absolutely hate it however, I have recently converted into wearing mascara from lash extensions. I never liked mascara because well let’s just be honest. They really suck they’re clumpy they’re heavy. They just are gunky. They also just weigh down. They don’t lift they don’t curl none of the above.Since I’ve switched over to Asian mascara not only do they feel more lightweight they lift and they curl it’s a very clean look don’t get me wrong. It took a while to get over the gunky feeling it’s not even gunky. It’s just more creamy. I can handle that it’s not ridiculous to remove. I like that. This gives me a lift and a clean, lightweight feel and look so that when I’m removing it, it’s not making me tug or pull, which is originally one of the reasons why I didn’t want to wear mascara and because it lives in curls all the better I have become a mascara girl and this is all I wear now thank God.
Talia Nieves –
Great everything proof mascara
This mascara is my holy grail, I usually use the black, but I have added the brown to my makeup routine for a more natural look. This mascara is everything proof, it survives intense dance classes, high humidity, crying, super long workdays and even being in the direct path of hot pot steam. My lashes stay curled and volumized all day long. I also find the brown a little easier to remove than the black as it comes off decently without mascara remover with a gel cleanser.
NEast –
Mascara lasts thru workday
Nice mascara. Goes on smoothly and lasts at least 12 hours on me without flaking off. No clumps. Removes easily with an oil based makeup remover. It doesn’t curl the lashes for me at all, absolutely zero curl. Lashes stay in their natural shape.
Larissa cheung –
Er staat 4 stuks, maar ik heb maar 1 stuk ontvangen
Jenny –
Questo prodotto è eccellente! Non sbava, non fa’ grumi, le ciglia sono perfette: più corpose, più lunghe e con un effetto naturale da fare invidia!! Si toglie col suo prodotto struccante, non macchia il cuscino se ti dimentichi di struccarti la sera.
Kyland L. –
Girlfriend loves it. Highly recommend, she enjoys that it stays on VERY VERY well. She said it’s hard to wash off which is a good thing I think. Definitely will buy this for her again 10/10
Oceanista –
This is the best mascara I ever used. It gives a natural darkened and slightly thickened look. It enhances your natural lashes. The best thig is – it doesn’t budge. It doesn’t smudge. You can put it on and forget about it.
Itziar –
A mi me funciona muy bien, sobre todo no se corre y dura todo el día. Lo utilizo siempre que necesito que mi maquillaje se mantenga impecable.Por poner algo negativo, es verdad que es difícil de desmaquillar.