IT Cosmetics Superhero Volumizing Waterproof Mascara – 24HR Wear – Resists Sweat & Humidity – Lash-loving Biotin, Peptides & Pro-Vitamin B5 – Super Black, 0.3 fl oz

Product description

1 LIFE-PROOF FORMULA

2 REAL RESULTS

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Superhero Waterproof

IT’s Your Mascara Guide

Waterproof Volume

Key Benefit

Volume + Length

Short Lashes

Best For

Short Lashes

Peptides, Biotin

Key Ingredients

Collagen, Biotin

Waterproof

Waterproof Volume

Key Benefit

Volume + Lift

Short Lashes

Best For

Sparse Lashes

Peptides, Biotin

Key Ingredients

Biotin

Waterproof

Waterproof Volume

Key Benefit

Volume + Care

Short Lashes

Best For

Weak Lashes

Peptides, Biotin

Key Ingredients

Jojoba + Argan Oil

Waterproof

Superhero Original

Lash Blowout

Hello Lashes+

Complete The Routine

Add to Cart

Add to Cart

Add to Cart

Add to Cart

Customer Reviews

4.2 out of 5 stars 765

4.5 out of 5 stars 1,952

4.6 out of 5 stars 1,453

4.0 out of 5 stars 927

4.7 out of 5 stars 294

Price

$28.00$28.00

$25.00$25.00

$25.00$25.00

$24.00$24.00

—

Description

Volumizing, waterproof mascara

Waterproof cream eyeshadow

Waterproof liquid liner pen

Super smooth gel liner

Cleanser + makeup remover

Key Benefit

Resists smudging + flaking

Blendable + crease-proof

Easy-glide application

Waterproof all-day wear

Hydrates + visibly brightens

Key Ingredient

Biotin, peptides, vitamin B5

Caffeine, hydrolyzed collagen

Peptides, biotin, kaolin clay

—

Vitamin C, rosehip oil

Shades

Black

12 Shades

Black

3 Shades

—

All Day Wear

✔

✔

✔

✔

✘

What is the difference between the original Superhero Mascara formula and the waterproof?

With Superhero Volumizing Waterproof Mascara, you can expect the length, volume and elastic stretch you love from the original—now in a waterproof formula that resists sweating, flaking and smudging to stand up to whatever your day has in store.

I typically have a hard time removing waterproof mascara. Will this be different?

We developed this formula to be easy to remove with an oil-based makeup remover, such as IT Cosmetics Bye Bye Makeup Cleansing Balm.

Can I wear this mascara to the gym?

Yes—it’s gym-proof! Superhero Waterproof Mascara is a life-proof formula that resists smudging and sweat and is waterproof.

Is Superhero Waterproof Mascara safe for sensitive eyes?

We have tested this formula with ophthalmologists and Superhero Waterproof Mascara is suitable for sensitive eyes and contact lens wearers.

How can I prevent my mascara from clumping?

Superhero Volumizing Waterproof Mascara features our Super Volume Resin Wax to provide buildable volume without clumping. To perfect your look and further prevent clumps, use a spoolie or mascara comb to brush through and separate your eyelashes.

Product Dimensions ‏ : ‎ 1.13 x 46.08 x 5.59 inches; 1.13 ounces
Manufacturer ‏ : ‎ IT Cosmetics
ASIN ‏ : ‎ B0BQ18FZ1L
Best Sellers Rank: #25,343 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #238 in Mascara
Customer Reviews: 4.2 4.2 out of 5 stars (765) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
LIFE-PROOF FORMULA – The long-awaited follow-up to our best-selling Superhero Mascara is finally here! IT transforms your lashes with 20x more volume and 41% more visible length. This formula won’t budge or smudge, resists sweating & humidity, and lasts up to 24 hours.
LASH-LOVING INGREDIENTS – Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip. Formulated with Biotin to promote healthier-looking hair and skin, peptides to help brittle lashes look soft, and Pro-Vitamin B5 to condition lashes.
IT’S OUR LASH-CHANGING BRUSH – Our Lash Changing Power Brush brings the drama to lift and separate while the Volume Resin Wax formula provides buildable volume without clumping for maximum lash impact.
EASY REMOVAL – We developed this formula to be easy to remove with an oil-based makeup remover. For best results, we recommend Bye Bye Makeup Cleansing Balm. If using another oil-based makeup remover, saturate a cotton pad, hold it on your eyelashes for about 30 seconds and then gently wipe away.
IT REALLY WORKS – With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results! Ophthalmologist-tested and suitable for sensitive eyes.